About Amy

Turning Visions into Reality with Precision and Passion

Hello! I’m Amy Basingstoke, a Certified Director of Operations (DOO) and Online Business Manager (OBM) dedicated to transforming ambitious goals into tangible successes. With over two decades in the online business arena, I bring a unique blend of strategic insight, operational expertise, and leadership to help business owners scale sustainably.

About Amy

Turning Visions into Reality with Precision and Passion

My Journey

Before stepping into the roles of DOO and OBM, I spent 14 years as a web designer, leading a thriving design and development studio for 8 of those years. During this time, I witnessed firsthand how projects could derail due to a lack of organization and clear direction. Recognizing my innate ability to bring order and efficiency, I transitioned into operations management, a move fueled by a passion to ensure that every project not only reaches completion but does so seamlessly.

Why Work with Me?

Client-Centric Approach: I believe in deep partnerships and long-term collaboration. Your success is my success, and together, we’ll navigate the complexities of your business landscape.

Commitment to Excellence: I have invested extensively in my professional development, learning from industry leaders and staying actively engaged with a network of esteemed DOOs, OBMs, and marketing mentors. This commitment ensures I bring the best practices and innovative solutions to your business.

Operational & Technical Expertise: With my background in both operations and tech, I bridge the gap between vision, execution, and systems, ensuring everything in your business works together seamlessly.

Working with Amy Basingstoke has been a game-changer for me. I was feeling unsure about my next steps, but Amy’s clarity, structure, and insightful approach brought everything into focus. She asked the right questions—ones I didn’t even know I needed to consider—and helped me see my business in a whole new way. I can't recommend her enough!

— Colleen Sedgwick
Founder, Pet Nanny Coach

— Julie Jackle
Managing Partner, Growth Axis

Amy brings a thoughtful approach, commitment to learning, ability to navigate both the big picture and details, along with loyalty and commitment. She brings a responsible mindset, authenticity and positive mindset to everything she does. Grateful to work with someone I look forward to connecting with daily.

— Barbara Clegg
Clegg Coaching & Training LLC

Amy is a class act; a can-do professional through and through. I have always found Amy to be responsive and cheerful no matter the request. Simply put, Amy gets the job done in a delightful and positive way!

What Makes Me an Authority

20+ Years in the Online Business Space: I have been working in the online space for over two decades, primarily supporting the coaching industry, giving me deep insight into what it takes to run and scale a successful digital business.

Certified Director of Operations (DOO) & Certified Online Business Manager (OBM): My formal training in both strategic operations and business management ensures I bring proven frameworks and expertise to every business I support.

Certified Professional Coach (CPC): My coaching background allows me to effectively lead, guide, and support both the CEO and the team, fostering a collaborative and high-performing work environment.

A Track Record of Scaling Businesses: I have helped numerous CEOs streamline their operations, empower their teams, and scale sustainably, transforming scattered businesses into well-oiled machines. Some key results include:

Increased CEO Capacity: Helped a 7-figure business owner free up 15+ hours per week by restructuring team responsibilities and implementing clear workflows, allowing them to focus on strategic growth instead of daily operations.

Optimized Team Performance & Accountability: Took a coaching business from a reactive, overwhelmed team to a high-performing, self-sufficient unit by introducing structured team meetings, performance tracking, and leadership development, reducing CEO involvement in team management by 60%.

Scaled Operations for Growth: Supported a consulting business scaling from $500K to $1M+ in annual revenue by implementing streamlined project management systems, refining client delivery processes, and improving delegation within the team.

Improved Launch & Project Execution: Managed high-stakes program launches that resulted in higher enrollment rates, reduced stress, and improved team efficiency by optimizing timelines, deliverables, and communication.

Viva Las Vegas (and some dog hair)

When I’m not orchestrating seamless business operations, you can find me soaking up the Vegas sunshine with my husband and our two rescue pups.

Whether we’re hunting down the best tacos in town, avoiding tourist traps like seasoned locals, or enjoying the stunning desert scenery, we love everything this city has to offer. Our pups keep life exciting with their endless energy, and let’s be real, they totally run the house!

As much as I love Vegas, travel is a core value for me. There’s nothing better than exploring new places, experiencing different cultures, and embracing the freedom that comes with running a business that doesn’t tie me to one location. It’s exactly why I’m so passionate about helping my clients build businesses that support their lifestyles, not the other way around. Because what’s the point of scaling if you’re too busy to enjoy the journey?

Let’s Collaborate

If you’re seeking a reliable partner to manage your operations, streamline processes, and drive your business forward, let’s connect. I offer a complimentary 30-minute consultation to explore how my services can align with your needs and help bring your vision to life.

Inquire about a FREE 30-minute session… let’s embark on this journey together!